New York, August 1912. Attractive posters have long played the most important part in the proper presentation of feature films. Often companies putting a feature on the market or releasing a feature film, overlook this important part of the business. Instead of making posters of every size depicting many of the important scenes, they have a one and three-sheet posters made for their production, which results in dissatisfaction among the exhibitors. This compels them to buy left-over paper of “melodramatic” days.

To prevent this shortage of paper, the Buffalo Bill and Pawnee Bill Film Company, of 145 West 45th Street, New York City, have provided a full variety of posters for the proper presentation of their great Western three-reel subject “The Life of Buffalo Bill.”